COVID-19 has turned our whole world upside-down, and as everyone else reverts to their new normal, our industry is faced with a huge question, “How can the events industry make it’s comeback safely?”
The answer: Virtual Experiences. Some people are prepared for this change, others, not so much. People are asking questions like “How are virtual experiences going to create the same enthusiasm that in person events did?”, “How long is this going to be the new normal?” “Is investing into the virtual experience worth my time?”
Virtual is the new normal, and there are many benefits that you may not be thinking of.
You are not limited by location. Your experience can happen at any time and from anywhere in the world. You may invite as many people as you want from wherever you want.
Just think, is there a market you wish you could expand to but haven’t been able to? This may be an opportunity to introduce your business or product to a completely new and diverse crowd.
Have you ever been to an amazing event and wanted to relive the experience, wanted to show a friend how amazing of a time you had, or had to miss an event you were excited to attend? Well, with the virtual experience, you have the ability to record the entire event that can be replayed, shared, and saved by your audience. Given both professional and personal constrictions, having the ease of “attending” when it is convenient instead of when it is actually happening may allow for new attendees and admirers you would not have gained otherwise. This also allows people to relive their amazing experiences and share them, spreading the word about your company, and the amazing work you accomplished.
You can push the bounds of CREATIVITY. If you can dream it, it can become real in the virtual world. Your audience may travel through a booth experience or a complete, virtual interactive world. Let your imagination take you to new places where your audience can engage with you and your company in new, creative ways.
Virtual experiences and live experiences go together. This virtual experience allows you to push the boundaries in imagination and create a brand-new experience for your current audience, and those to come. Create the event you always imagined.